The International Folklore Festival “Giants in the Land of Giants” has established itself as one of the most representative cultural events in Hidalgo and central Mexico. Held in the towns of Tlahuelilpan, Mixquiahuala, Chilcuautla, and Atitalaquia, the festival brings together national and international groups each year, transforming the region into a vibrant stage of cultural diversity, camaraderie, and tradition. One of the festival's defining characteristics is its deep commitment to preserving intangible cultural heritage, aligning with the festival's principles and the goals of the 2030 Agenda. It is not merely about artistic performances, but rather a human exchange that recognizes culture as a universal right and as a bridge that unites peoples, strengthens identities, and promotes peace.