CHINA

As Cioff China, also a national, academic, and non-profit social organization under the guidance of the Ministry of Culture and Tourism of China, the main function of our association includes theoretical research, as well as international culture exchange activities. As an important social force to actively promote the professionalization, socialization, and internationalization of the folk culture and public culture, the association is keening on reformation, innovation, and future development of mass cultural undertakings.

At present, our association has attracted over 100 institution members and over 600 individual members, it has also established 7 professional committees, including the Brand and Intellectual Property Licensing Committee, Visual Arts Committee, Basic Theory and Innovative Practice Research Committee, Street Dance Art Promotion Committee, Dragon Lantern and Dragon Dance Committee, Music Committee, and Dance Committee.

Meanwhile, under the guidance of the Public Service Department of the Ministry of Culture and Tourism, our association has close collaboration with the National Public Cultural Development Center and many companies and research institutions at all levels. During the past few years, we have participated in and hosted many domestic and international cultural events, such as “The 2022 Rural Public Cultural Space Design Exhibition”, “The 2nd Grand Canal Folk Music Culture Heritage Exhibition Week”, “The Most Beautiful Public Cultural Space Competition in the Yangtze River Delta region and some provinces and cities in China in 2022”, “Finding ‘the Most Beautiful Public Cultural Space’ in the Guangdong-Hong Kong-Macao Greater Bay Area”, “Series of interviews on the Innovation and Development of Mass Culture in the New Era”, “ Hometown of Chinese Folk Art", etc. In 2023, we organized more representative cultural activities, like “The 1st China Mass Culture Association Brand Development Conference”, and we will host our first international Festival after the pandemic named “Shenzhen International Folk Arts Season”, from 31st December 2024 to 6th January 2025 in Shenzhen city. During the event, 5-8 foreign folklore ensembles, dance and music art groups will be invited to participate in the festival. They will perform together with some domestic art groups in stage performances to demonstrate the originality and richness of the music and dance folklore of the world.